Monday, August 31, 2009

Amazon Customers Can Now Get A Placebo Cloud

That would be the new Virtual Private Cloud (VPC) by Amazon.

I am a big proponent of the public cloud but I am a bigger proponent of giving what the customers really want. Amazon had resisted offering a private cloud but they finally gave in and offered a private cloud or at least this is what they want the customers to believe. The bloggers are already questioning whether VPC is a true private cloud. Regardless of the arguments whether the VPC is really a “virtual” private cloud or a “virtually" private cloud, I believe, this placebo cloud is likely to help the customers overcome the cloud computing adoption barriers:

Security: The placebo cloud would alleviate the perceived risk of adopting the cloud computing. The perceived risk is based on the customers’ past experiences. The customers believe that anything that they can connect using VPN must be safe even if they are tunneling into a set of shared resources. The customers will get an environment what they believe is safe and secure to deploy and consume the applications.

Ownership: The VPC does not let the customers own the computing but still provides a sense of ownership. If Amazon’s marketing engine does a good job the customers would be less wary about the lack of ownership.

Virtualization: The customers are not necessarily clear about the real differences between virtualization and the cloud and they necessarily don’t care as long as their business goals are realized. The VPC would allow the customers to work with the existing technology stack that they already understand such as VPN and network-virtualization. The VPC would also empower the partners to help the customers build the bridge from their on-premise systems to the cloud to create a hybrid virtualization environment that spans across various resources.

Even if I personally favor the public cloud I do want to see the customers buy into the cloud computing and later make a decision whether they should move to the public cloud to leverage the cloud in its true sense.

7 comments:

Avinash Raghava - 9810273856 said...

great initiative by Amazon.

richalessandro said...

Amazon is one of my favorite companies. They were among the first players in ecommerce, survived the bust and now they are among the first to venture into the Cloud Computing SAS marketplace. Right now Amazon Web Services consists of five different categories (Infrastructure, Payments and Billing, On Demand Workforce, Alexa Web Services and Merchant Services) and you know this will be just the tip of the iceberg for Amazon. I am convinced that Amazon will be a major player in the SAS marketplace not only for developers but for all aspects of business computing. They started with books on the ecommerce side and now you can buy just about anything from Amazon. I am willing to bet it will be the same path for their Web Services.

I write more about this on my blog

http://www.cloud.in

Anonymous said...

Hi Sir
I am doing a project on Cloud Computing. Please help me by providing answers to these questions……………..
Thanking you
akshay
interactiveblognetwork@gmail.com
QUESTIONARE
Q1 Has your organization adopted Cloud Computing or considering adopting Cloud Computing?
Q2 Are you concerned with Security issues and loss of control over Data in Cloud Computing?
Q3 Do you believe Cloud Computing is a cost effective service?
Q4 Do you consider Cloud Computing Implementation simpler as compared to traditional approaches?
Q5 Are Indian IT Companies having advantage in Cloud Computing business because of low cost structure?
Q6 Do you consider Indian software service firms and Cloud Computing vendors like Google and Amazon as competitors?
Q7 Do you concern the lack of Open standards in Cloud Computing Industry?

Robin said...

While people may have different views still good things should always be appreciated. Yours is a nice blog. Liked it!!!

Cloud Computing said...

Thanks for sharing nice article on Cloud Computing. Money, Resource and Time can be saved through Cloud Computing services and now many companies are planning to adopt it.

Cloud Computing Information said...

Interesting, would be great to see google step in. I am so anxiously waiting! Grr..

chillyzhosting said...

Cloud hosting has become the latest form of shared computing and shared hosting. When ever we are using free services like gmail, flickr or photo bucket ,we are using cloud hosting services unknowingly.