I see plenty of opportunities in the open source software license innovation and over a period of time disruptive business models will force the licenses to align with what business really need. IP indemnification of GPL v3 is a classic example of how licenses evolve based on the commercial dynamics amongst organizations. We can expect the licenses to become even more complex with wide adoption of SaaS delivery models where a vendor is not shipping any software anymore.
People do believe in open source but may not necessarily believe the fact that they have a legal obligation to contribute back to the open source community every time they do something interesting with it and Richard Stallman would strongly disagree. The companies such as BlackDuck has a successful business model on the very fact that vendors don’t want to ship GPLed code. We should not fight the license, just be creative, embrace open source, and innovate!